Amazon faces a boycott after one of its executives casually sported an anti-Israel necklace in a company video.

The controversy began when Ruba Borno appeared in a short clip discussing an upcoming conference in Las Vegas, the New York Post reported. Borno is the vice president of specialists and partners at cloud computing division Amazon Web Services.

The segment seemed innocuous enough, until viewers homed in on something the executive was wearing: a necklace depicting an outline of Israel with a Palestinian flag emblazoned across it.

The political statement caused an uproar on social media, prompting some to call for a boycott.

Amazon has since removed the video, and Borno appears to have made her X account private.

“The video shot was not meant to be a political statement, but we’ve taken down the video and will repost a new one in the coming days,” an Amazon spokesman told the Post.

The executive’s choice of jewelry is particularly offensive to some, due to one of Amazon’s own employees being abducted during the Oct. 7, 2023, Hamas terrorist attack on Israel.

Sasha Troufanov, 28, and three family members were kidnapped, while his father was murdered during the attack, the U.K.’s Daily Mailreported.

Troufanov, an Israeli hardware engineer at an Amazon-owned subsidiary in Tel Aviv, is still a hostage to Hamas. source